Your impact starts here
Every day, nine Australians take their own life, a heartbreaking reality that affects countless lives in profound ways. While each loss is deeply felt, there is hope in our collective efforts to prevent suicide.
-
Your organisation has a unique opportunity to be involved in the solution
You can help us by:
- Leveraging your resources to fund our mission
- Enabling us to reach at-risk audiences
- Helping amplify our message
- Encouraging and driving help-seeking behaviour
Our corporate partners become a part of real change. They are driving a transformational shift at Lifeline and within the wider mental health sector in Australia. They are on a journey with us as we deliver on our strategic vision to unite the sector, build a better-connected mental health system and ensure no help seekers fall through the cracks.
-
All with one purpose: so that no Australian has to face their toughest moments alone
True partnerships create value for both sides. We take the time to understand your business priorities and goals – whether in marketing, workplace engagement, ESG, CSR, or community investment – to deliver measurable impact that aligns with your objectives.
Our corporate partnership model is designed for businesses ready to invest not just funds, but also their influence, reach, and expertise, to expand our services and meet a growing demand.
Benefits of partnering with Lifeline
-
1
Strengthen reputation and brand trust
By aligning with one of Australia’s most trusted brands, to activate social initiatives within ESG or marketing strategies.
72% of Australians find a company’s support for social causes more credible and genuine when partnered with a charity. -
2
Attract new customers and engender loyalty
By demonstrating your commitment to a cause people care about and which touches every part of this country.
54% of Australian consumers will switch brands to support a cause they care about. 66% of Australians said they would switch brands to support Lifeline specifically. -
3
Differentiate your brand and stand out
By building a collaborative campaign that creates impact, results and an emotional connection.
Emotive storytelling in communications yields increased consumer engagement, making it more likely that your brand's message will be shared.
-
4
Attract top talent and drive performance
By fostering a mentally healthy workplace culture.By partnering with Lifeline, your employees will be able to make a difference, building their sense of purpose and commitment to your company.
A mentally healthy workplace benefits employee well-being, and attracts top talent. A 2024 study revealed that 87% of employees view workplace volunteer opportunities as crucial in deciding whether to stay with or leave their employer.
Building a partnership
We are always looking to work with brave and aligned organisations, to raise funds to support help seekers across Australia, if your organisation is seeking a genuine, long-term partnership, we’re keen to listen.
Email us and one of our Partnerships team will be in touch – [email protected]
Working alongside the best
Join Lifeline’s select group of amazing corporate partners and stand alongside leading brands, who are making a real impact. See who we’re already working with here, or check out how collaborating with Lifeline was impactful for our partners at NRMA and Rebel Sport below.
Donate
If you’re not yet ready to partner, you can still make an impact with a tax-deductible business donation.
Contact us
If you are interested in finding out more about corporate partnerships, please register your interest here and we will be in touch.